Hellblade Hits 500K in Sales, Makes Profit

Runtime: 11:02    Author: OfficialNinjaTheory    Category: Trailers

Hellblade: Senua’s Sacrifice – a psychological action title from Ninja Theory – is doing well for itself. The game has sold 500,000 copies in its first three months, beating the developer’s internal projections.

Ninja Theory expected to move 500,000 copies after six months. The game was only sold digitally, and was created without a publisher. It has recouped its development cost, and is now turning a profit.

"Creatively we hit a home run, but our other major goal was to prove that there was a space between indie and triple-A games that could work commercial. And for that, sales do matter," the dev shared in the above video diary.

According to Gamasutra, the game took a team of 20 people to complete, over the course of three years. To date, the game has generated $13 million USD in revenue.

"The escalating stakes in the AAA retail publishing model has killed off countless independent studios like us, many smaller publishers, and is now straining even the largest of publishers.  This isn't survival of the fittest but a routing of the creative base upon which this industry was built," the studio added. 

"The future isn't written and we don't believe that the writing is on the wall.  AAA will always exist but we need strong alternatives as well. Three years ago we announced our intention to find a way to do our best work outside of the AAA retail model and have openly documented the journey in our thirty development diaries.

"The final step is to share our commercial model and digital sales data for the benefit of other developers.  The more data we have for alternative business models, the more developers can take informed commercial and creative risks."

Ben Wilson reviewed Hellblade, scoring it a 9.5. He praised its approach to story building, calling it an “emotional inferno, worth your suffering.”


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Comments Comments (9)

Posted by kniteowl
On Thursday 23 Nov 2017 3:39 PM
Wow I went and read the review and now I'm very interested. Hopefully its in the Black Friday sale! :D
Posted by Outlaw213
On Thursday 23 Nov 2017 3:53 PM
Good for the developers, the game looks interesting, still on my play list, hopefully pick it up on sale
Posted by drunk_monk
On Thursday 23 Nov 2017 4:10 PM
That's great. Such a wonderful game.

Hopefully profit means everyone has been paid for their hard work, and at this time its just filling their coffers for their next game :)
Posted by SpawnSeekSlay
On Thursday 23 Nov 2017 5:21 PM
Good on them.
They'll have another sale soon from me when I get round to it. Very keen to give it a go.
Posted by ThatUndeadLegacy
On Thursday 23 Nov 2017 11:53 PM
"games don't make enough money so we have to put micro transactions in them" said the sh*tty pubs
Posted by Vicx
On Friday 24 Nov 2017 11:20 AM
Ninja Theory are creative geniuses, glad to see they can make it on their own without a publisher stifling their creativity.
Posted by jamesjiao
On Friday 24 Nov 2017 3:05 PM
Posted by Kyimo
On Friday 24 Nov 2017 5:00 PM
good for Ninja Theory!

got the game day1, have yet to play it as my backlog has gotten out of hand lol
Posted by kiwiatlarge
On Saturday 25 Nov 2017 10:51 PM
The only game I've ever worn headphones for.... but, I haven't played since beating the first boss. Need to get back to it before God of War comes out next year.. which funnily enough also has that norse godly theme..